With content management complexities on the rise, companies are having a hard time tracking the what, when, how and relevance of their content on behalf of their end users. As a customer whom I once helped support once put it, “If you can’t find it, then you don’t own it.” If you think about that from a digital media search & retrieve perspective, it’s quite true. So, what is happening today, that most organizations aren’t already aware of? They already know that data growth has been expanding exponentially, that consumer trends are being utilized by machine learning, and that consumer insights are already being provided by predictive analytics. But are the marketing departments within most of today’s organizations dialed into their customer’s content consumption, user experience, and/or service fulfillment requirements, like they think they are? (Read more..)
Brendan Hukill 