The truth of the matter is that organizations need help in adapting to the customer’s connected experience of today, in order to reach customers in new ways continues to evolve.
As one Cisco blogger points out in his “Moving Beyond Connecting People to Delivering Engaging Interactive Experiences” post, web-enabled touch points, including: mobile device apps, wireless platforms such as kiosks with interactive touch screens, and digital signage, are continuing to evolve at a large scale and are just beginning to have their full potential realized.
Personalizing the customer’s connected experience requires an integrated solution platform which delivers seamless content to a variety of “Internet of Things” configuration possibilities, made up of a wide array of constantly evolving mobile touch point capabilities, which enable organizations to reach customers at the right place, at the right time, with the right information. As the Cisco blog post points out, such IoT platform configuration possibilities can help to improve and/or optimize any type of customer, citizen, and patient experience by: simplifying and streamlining customer shopping, enhancing citizen services and information, and providing real-time healthcare patient information.
Brendan Hukill 