In my last post, I posed the question if marketing departments within most of today’s organizations are dialed into their customer’s content consumption, user experience, and/or service fulfillment requirements, like they think they are, and stated that organizations need help in adapting to the customer’s connected experience of today, in order to reach customers in new ways continues to evolve. I talked about how organizations can enable a connected experience for its customers via deploying an integrated IoT solution platform across all of the organization’s customer touch points, but I did not get into what fuels the platform. Machine learning is one such fuel, and is what this week’s blog will be focused on! In this week’s blog, I will discuss the role that Machine Learning plays in the connected experience landscape, and how it will help Organizations drive its customer experiences forward. (Read more…)
Brendan Hukill 