What is AI, and how can it Help Organizations Connect with Customers?

Visual of AI Technology
Visual of AI Technology

In my last post, I pointed out that today’s organizations remain one foot-in and one foot-out (“Risk averse“) with AI adoption, in an effort to move their customer experience strategies forward towards achieving better connectedness with customers. In this post, I will attempt to help you become further familiarized with some AI concepts, by arming you with information that can help reduce your organization’s hesitancy towards adopting it, in an effort to optimize a customer’s connected experience.

According to a SAS article which summarizes the current AI technology landscape, “…artificial intelligence (AI) is the broad science of mimicking human abilities.” It is what “…makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.” As the article explains, AI is currently fueled by four branches of technologies (the article states that there are five, counting AI as the broader technology), which are as follows (Read more…)

Published by bhukill

I am an explorer of all things web, with a desire to discover and learn about new ways to create custom interfaces for website visitors in order to enhance the user experience.

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