In my last post, I provided a quick overview of what a Customer Relationship Management System (CRM) is, reflecting back on my experience integrating third party applications with content management systems, in an effort to help guide your experiences in order to optimize a customer’s connected experience. In this week’s post, I will discuss why it is essential for organizations to establish an authentic identity which users can relate with, in an effort to optimize a customer’s connected experience. (Read more…)
Pages: 1 2
Brendan Hukill 