A Look Ahead at some of the User Journey Potholes, Discussing how your Organization can Avoid them

In my last post, I discussed the user journey – which is where an organization can/should direct their efforts following their “Authenticity Lane” starting point. In this week’s post, I will review some potholes to avoid along the user journey including a couple of key principles which your organization can use to avoid them when attempting to create interactive interfaces for your users, in an effort to optimize your customer’s connected experience.  (Read more…)