In my last post, I discussed the user journey – which is where an organization can/should direct their efforts following their “Authenticity Lane” starting point. In this week’s post, I will review some potholes to avoid along the user journey including a couple of key principles which your organization can use to avoid them when attempting to create interactive interfaces for your users, in an effort to optimize your customer’s connected experience.  (Read more…)

In my last post, I discussed why it is essential for organizations to establish an authentic identity which users can relate with. In this week’s post, I will discuss the User Journey – which is where an organization can/should direct their efforts following their “Authenticity Lane” starting point, in an effort to optimize a customer’s connected experience.  (Read more…)

In my last post, I provided a quick overview of what a Customer Relationship Management System (CRM) is, reflecting back on my experience integrating third party applications with content management systems, in an effort to help guide your experiences in order to optimize a customer’s connected experience. In this week’s post, I will discuss why it is essential for organizations to establish an authentic identity which users can relate with, in an effort to optimize a customer’s connected experience.  (Read more…)

In my last post, I provided a quick overview of what a Content Management System (CMS) is, reflecting back on my experience integrating third party applications with content management systems, in an effort to help guide your experiences in order to optimize a customer’s connected experience. In this week’s post, I will do the same with Customer Relationship Management Systems (CRM) (Read more…)

In my last post, I provided a quick overview of Robustness, which wrapped up our glance at the four main guiding principles of accessibility, according to WebAIM . In this week’s post, I will provide a quick overview of what a Content Management System (CMS) is, and reflect back on my experience integrating third party applications with content management systems, in an effort to help guide your experiences in order to optimize a customer’s connected experience.  (Read more…)

In my last post, I provided a quick overview of Understandability. In this post, I will provide a quick overview of Robustness – the fourth and final guiding principle of accessibility which will be covered, including: what it is, how it can be applied as a web design practice, and why it matters in the context of optimizing a customer’s connected experience; then attempt to better understand how potential connected experience benefits can be achieved with some simple time & effort investments. (Read more…)

In my last post, I provided a quick overview of Operability. In this post, I will provide a quick overview of Understandability – the third of four guiding principles of accessibility which will be covered, including: what it is, how it can be applied as a web design practice, and why it matters in the context of optimizing a customer’s connected experience; then attempt to better understand how potential connected experience benefits can be achieved with a simple shift in focus. (Read more…)

In my last post, I introduced a set of guiding principles of accessibility that put people at the center of the web design process and briefly discuss why they matter, then provided a quick overview of Perceivability. In this post, I will provide a quick overview of Operability – the second of four principles which will be covered, including: what it is, how it can be applied as a web design practice, and why it matters in the context of optimizing a customer’s connected experience; then attempt to better understand the potential connected experience benefits through an example web design comparison. (Read more…)

In my last post, I provided a quick overview of Natural Language Processing, the last of four main AI technologies which I elected to cover as it relates to an organization being able to optimize a customer’s connected experience in today’s digital world.

In this post, I will introduce a set of guiding principles of accessibility that put people at the center of the web design process and briefly discuss why they matter, then provide a quick overview of Perceivability – the first of the four principles which will be covered, including: what it is, how it can be applied as a web design practice, and why it matters in the context of optimizing a customer’s connected experience; then attempt to better understand the potential connected experience benefits through an example web design comparison. (Read more…)

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In my last post, I provided a quick overview of Natural Language Processing, including what it is, how it works, and why it matters in the context of optimizing a customer’s connected experience, then attempt to better understand the potential connected experience benefits through some example applications. As referenced in my “What is AI?” post the four main types of AI include: Machine Learning (which was already covered in my second post), Deep Learning, Natural Language Processing, and Computer Vision. In today’s post, I will provide a quick overview of Computer Vision, including what it is, how it works, and why it matters in the context of optimizing a customer’s connected experience, in an effort to further our familiarity with AI, and better understand the potential customer experience benefits for each one. (Read more…)