What is Natural Language Processing, and how can it Help Organizations Connect with Customers?

Visual of Natural Language Processing Creating Meaning
Visual of Natural Language Processing Creating Meaning

In my last post, I provided a quick overview of Deep Learning, including what it is, how it works, and why it matters in the context of optimizing a customer’s connected experience, then attempt to better understand the potential connected experience benefits through some example applications. As referenced in my “What is AI?” post the four main types of AI include: Machine Learning (which was already covered in my second post), Deep Learning, Natural Language Processing, and Computer Vision. In today’s post, I will provide a quick overview of Natural Language Processing (NLP), including what it is, how it works, and why it matters in the context of optimizing a customer’s connected experience, in an effort to further our familiarity with AI, and better understand the potential customer experience benefits for each one. (Read more…)

What is Deep Learning, and how can it Help Organizations Connect with Customers?

Visual of Connecting with Customers with Deep Learning
Visual of Connecting with Customers with Deep Learning

In my last post, I provided a high-level overview of some core AI concepts including a quick summary of four key types of AI, as part of the overall effort to optimize a customer’s connected experience. The four types of AI mentioned included: Machine Learning (which was already covered in my second post), Deep Learning, Natural Language Processing, and Computer Vision. In today’s post, I will provide a quick overview of Deep Learning, including what it is, how it works, and why it matters in the context of optimizing a customer’s connected experience, then attempt to better understand the potential connected experience benefits through some example applications. (Read more…)

What is AI, and how can it Help Organizations Connect with Customers?

Visual of AI Technology
Visual of AI Technology

In my last post, I pointed out that today’s organizations remain one foot-in and one foot-out (“Risk averse“) with AI adoption, in an effort to move their customer experience strategies forward towards achieving better connectedness with customers. In this post, I will attempt to help you become further familiarized with some AI concepts, by arming you with information that can help reduce your organization’s hesitancy towards adopting it, in an effort to optimize a customer’s connected experience.

According to a SAS article which summarizes the current AI technology landscape, “…artificial intelligence (AI) is the broad science of mimicking human abilities.” It is what “…makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.” As the article explains, AI is currently fueled by four branches of technologies (the article states that there are five, counting AI as the broader technology), which are as follows (Read more…)

Machine Learning, “The” Fuel that Enables Organizations to Drive their User Experiences Forward

Visual of a Machine Learning
Visual of a Machine Learning (You Get it)

In my last post, I posed the question if marketing departments within most of today’s organizations are dialed into their customer’s content consumption, user experience, and/or service fulfillment requirements, like they think they are, and stated that organizations need help in adapting to the customer’s connected experience of today, in order to reach customers in new ways continues to evolve. I talked about how organizations can enable a connected experience for its customers via deploying an integrated IoT solution platform across all of the organization’s customer touch points, but I did not get into what fuels the platform. Machine learning is one such fuel, and is what this week’s blog will be focused on! In this week’s blog, I will discuss the role that Machine Learning plays in the connected experience landscape, and how it will help Organizations drive its customer experiences forward. (Read more…)

How to Deliver a Best-Fit Connected Experience for Your Customer

Visual of the Connected Experience
Visual of the Connected Experience

With content management complexities on the rise, companies are having a hard time tracking the what, when, how and relevance of their content on behalf of their end users. As a customer whom I once helped support once put it, “If you can’t find it, then you don’t own it.” If you think about that from a digital media search & retrieve perspective, it’s quite true. So, what is happening today, that most organizations aren’t already aware of? They already know that data growth has been expanding exponentially, that consumer trends are being utilized by machine learning, and that consumer insights are already being provided by predictive analytics. But are the marketing departments within most of today’s organizations dialed into their customer’s content consumption, user experience, and/or service fulfillment requirements, like they think they are? (Read more..)

Introduction

Hello, my name is Brendan Hukill, and I am an explorer of all things web, with a desire to discover and learn about new ways to create custom interfaces and designs which provide organizations with seamless front-end web services that enhance the user experience (UX).

My primary objective, as a Web Design blogger, is to reach a better understanding on how to optimize the user experience, by figuring out how to deliver compelling content in strategic fashion – i.e.: delivering content at the right place & time.

My goal is to make each of my blog post reads as enjoyable and informative as possible.  I hope you walk away from each new read knowing more about how to make each user experience a more engaging experience, than you did before each visit, prompting you to keep coming back to learn more with me about how organizations can deliver connected user experiences!